app: eat smarter
Interactive design project - App
Eat Smarter 2019
Project created in a Graphic Design: Interactive Digital Media unit at Western Syndey University (Autumn semester 2019). The project needs to address an aspect of United Nations SUSTAINABLE DEVELOPMENT GOAL 14: Life Below Water. Creating a website or an app providing instructional (learning) experiences or tools for communities (solutions). The whole description of the project can be found at the bottom of this page.
Logo/name design
suggestions and final version
Typefaces + icons
The main font family is Brandon Grotesque. It is used for everything except the logo (and maybe in the future additional graphics) where the font is intertwined with Regattia Stencil Bold. The only letters used in that typeface are r,i,a,f, g,j and c
The tone is hip and trendy, the accent colours comprised of blue and "beachy" shades, making it more aesthetically pleasing. Is simple, inventive, casual but still having a bit of class and uniqueness.
The colour palette is based on the colours we associate with the ocean, water or even beach, to achieve the desired atmosphere of the app. The #38388E was chosen and later added on, as an addition. Reason being the #00008E being too vibrant for background colour.
