top of page



Branding & packaging (new brand)


Role: Concept and Designer

Everything seen on this page is a property of the Formitas Group (BBDO, Goodvertising) ©

TOP 7th place at the

Slovenian advertising festival awards, Category: Design


This was the first project where I acted as an Art Director and a designer (inside of the Formitas Agency), creating a new brand with their unique product.

Sustainability was extremely important to the client. The concept behind the product is: that due to the irregular shape and size of sweet potatoes, not all of the sweet potatoes are approved to be sold at supermarkets and are usually discarded. In accordance with the principles of "zero waste", Batasta transformed the surplus potatoes into the first Slovenian sweet potato, gluten-free pasta.

Keywords: homey, playful, engaging, fun, sustainable. With that in mind, we created a leading animated character, which can be seen in the primary version of the logotype. It is an important element in the illustrative "story telling" on the packaging and throughout the marketing communications (social media, digital and TV).

The brand applied to become part of the "Startaj Slovenija" (A project that supports innovative local products for distribution in Spar* and Interspar* stores all over Slovenia) and was so successful that Batasta won "Top Product of 2021" Award.

*European supermarket franchises

Artboard 1-100.jpg
Artboard 1 copy 13-100.jpg
Artboard 1 copy 7-100.jpg
Artboard 1 copy 14-100.jpg
Artboard 1 copy 17-100.jpg
Artboard 1 copy 18-100.jpg
05 Batasta_embalaza_fronta.jpg
06 Batasta_embalaza_zadnjastran.jpg
08 Batasta_embalaza_detail2.jpg
10 Batasta_embalaza_detail3.jpg
09 Batasta_embalaza_detail1.jpg
Artboard 1 copy 15-100.jpg
04 Batasta_embalaza.jpg
03 Batasta_embalaza.jpg
Artboard 1 copy 14.png
02 Batasta_embalaza_v2.jpg
Artboard 1 copy 16-100.jpg


Conceptual executions variate depending on the target group audience

1# Homey - illustrative - fun - lively

Artboard 1 copy.png
Artboard 1.jpg
Artboard 1 copy 5.png
Screenshot 2022-01-27 at 21.39.37.png
Screenshot 2022-01-27 at 21.39.26.png

2# Sustainable - classical - organic

Artboard 1 copy 10.png
Artboard 1 copy 10.png
Artboard 1 copy 11.png

3# Trendy - premium - healthy

Artboard 1 copy 13.png

4# minimalistic - abstract - artsy

Artboard 1 copy 15.png
bottom of page