Branding
Biti concept, s.p.
Creative designer
2020
This project included creating a brand from scratch, including packaging and photography. Later on, I helped curate the Instagram page, ensuring the consistency and aesthetics of the feed, as well as story formats.
Biti concept is a brand offering sustainable and unique candles. Each container represents a ''being''. Candle container is moulded to present an abstract form of a being with a face-like form, while the scents symbolise a certain emotion or feeling – this is where our scent names originate.
Candle vessels have a raw, organic, clay-like feel to them. This finish is due to the fact that they are handmade. Handmade clay jars are cast and shaped into a mould. For this reason, the feel and characteristics of the clay material are still present in the casted concrete.
Later on, the brand expanded to the home decor field with art prints made by me.