Image by Hat_Cloud

European Bowling Federation 

©

European Bowling Federation

Rebranding 2021

Role: Brand Designer

Everything seen on this page is a property of the Formitas Group (BBDO, Goodvertising) ©

European Bowling Federation has requested for the rebranding of their 90s logotype and brand hierarchy. 

The challenge was how to merge different subsections such as events, championships, licences, the academy etc. 

The aim was to create an Endorsed Brand House Type with enough distinction from other Bowling federations across the globe.

 

abstract solution

1# PROPOSITION

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The earliest form of bowling known to exist has been traced back to ancient Egyptian time, around 5,000 BC. The ancient Egyptians rolled stones at various objects with the goal of knocking them over. Over time, various varieties of bowling emerged from the Ancient Egyptian game.

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bowling lanes as we know today

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Icon visualisation

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2# PROPOSITION

dynamic

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