bannerji spletna stran Q1 1600x900_2.jpg

Citroen Aftersales

Citroen Slovenia

New art direction and

strategy communication 2021 

Role: Graphic designer, concept creator

Everything seen on this page is a property of the Formitas Group (BBDO, Goodvertising) ©

©

In 2021, Citroen headquarters announced new communication along all sales channels, accordingly we (Formitas group) prepared a new strategy and communications for all of the Citroen Aftersales materials and updated all of the logotypes within the brand (Citroen Club, Assistence etc.).

 

The creative part was done by our Creative Director developing one approach and myself the other. While developing we merged his style of lines with my colour theory for the brand. This was followed by my main job which was creating visuals (concept + design) for all of the messages.

poprodaja kv stacked2.png

A new communication style of Citroen sales has a graphic background with the highlighted car as the main element on the visual.

 

Following the same logic, in the Aftersales we created our own backgrounds with the main elements being the car accessories or a visual presentation of the message.

The first concepts as well as the separation of the three main columns of Citroen Aftersales into three colour schemes:

-Brand level is the blue hues

-Citroen Club (MCP) into turquose tones with green and nude accents

-Promotional products and car accessories includes the bright yellow, orange and red tones

Colour choice is based on colour theory and statistics of most clickable colours in the digital world of sales.

Artboard 1.png

End execution for 1st column: BRAND LEVEL

Blue hues

Here we communicate the Car Services and the advantages of using an authorised car service.

First Visual: Instead of calling a taxi they offer you a replacement vehicle.

 

Second Visual: the old saying in Slovene goes: "Everything will go as smooth as butter" (it will be without complications). If you choose the authorised mechanics your car will run as smooth as butter.

Third Visual:

Our mechanics are the doctors for your car (diagnosis and accuracy)

CITROEN BRAND objave za koncesionarje NADOMESTNO VOZILO 2022_1.jpg
Artboard 1 copy 2-100.jpg
Artboard 1 copy 4-100.jpg

End execution for 2nd column: MCP LEVEL

(My Citroen Plus - Loyalty Club)

Green hues with nude accents

Two visuals for the same message, Free Assistance (on and off road) when you are a part of MCP

CITROEN MCP objave za koncesionarje 2022_1 002 V3.jpg
CITROEN MCP objave za koncesionarje 2022_1 002 V2.jpg

End execution for 3rd column: PROMO LEVEL

All of the products and accessories for the car

Use of warm colour that people notice and interact with faster.

Screenshot 2022-01-19 at 16.04.50.png
Screenshot 2022-01-19 at 16.05.44.png
Carousel-Link-Ad-v2.png
bannerji spletna stran Q1 1600x900_1.jpg
CITROEN Q1 promo izdelki_vizuali SOCIAL Media ORGANIC 2021_12 oragnizator.png
CITROEN Q1 promo izdelki_vizuali SOCIAL Media ORGANIC 2021_12 nosilci za smuci.png
CITROEN Q1 promo izdelki_vizuali SOCIAL Media ORGANIC 2021_12 kovcek.png
CITROEN Q1 promo izdelki_vizuali SOCIAL Media ORGANIC 2021_12 brisalci.png

Organic and promo social posts for: PROMO level

Free Modern Presentation Website Mockup.jpg

Mailing templates and custom header for ceach email

Screenshot 2022-01-20 at 08.55.18.png
Screenshot 2022-01-20 at 08.55.41.png
Screenshot 2022-01-20 at 08.55.51.png
Screenshot 2022-01-20 at 08.55.31.png
Screenshot 2022-01-20 at 08.54.57.png
Screenshot 2022-01-20 at 08.55.09.png

Organic social media posts with sponsorships of the Nordic Skiing Team.