Sunset eats
Concept & Design
The town of Mosman Park created a new food truck event called Sunset Eats. They turned to OKMG for the design, social and printed materials. When establishing the visual language, it was important to create the main elements, thinking ahead in case this becomes a regular event in Mosman. The visual language is set up in a way to grow and adapt over time.
Art Director/Designer 2022
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Visual direction
This event has a broad target group with no limitations, we needed to make sure that reflects in the visual style as well. Below are three different expressions, with the third solution being the closest to what the client wanted, making sure that the event is represented in a relaxed, easygoing manner.