Each year, one of the biggest health insurance companies in Slovenia, Triglav, opens new applications for the Young Hopes 2022 tender called Mladi Upi. 
The call is for young individuals (16-20 years of age) in sports, arts, sciences and young couple-athletes. Up to 10 talented individuals are chosen and obtain sponsored funds for a year by Triglav, helping them on their professional journey in making their way to the top.

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The task was to make a new and fresh visualization of this year's campaign, honouring the 10th anniversary of Mladi Upi. The main challenge was creating a new art direction with already existing material (candidates' photographs and strict brand guides).

We achieved this goal by transforming their pre-shot portraits into classical, timeless black and white images combined with a green brushstroke that hugs and intervenes with the people in the photos. The green brushstroke in the visual represents the boost that Triglav provides them in helping them achieve their goal.